Nudie Jeans

Nudie Jeans is a Swedish premium clothing brand. As a leading European denim designers, they quickly emerged as one of the world's most popular and exciting jeans producers. The company specializes in raw and prewashed denim jeans. As their saying in Nudie Jeans official website:

Nudie is the "naked truth about denim". Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.

This includes much more than just good products at the right price. Nudie Jeans also pay attention to some environmental fact (which I didn't realize till I read their article about Organic Denim).

Denim is made of cotton, which causes great damage to our environment both in terms of water consumption (7000 to 29.000 litres of water for each kilogram of ready garment) and in terms of poisonous substances and insecticides. Cotton fields stand for 25% of all insecticides worldwide! Air, water and other natural resources are critical to any kind of future, and therefore essential to the future of business. In denim production we see a lot of potential to make a difference for the environment.

As for their design, you can see how they provide some Fit Guide on these type of jeans:

• Tight Long John - super tight on leg and bottom-width.


• Average Joe - straight with leg opening.


• Easy Emil - loose straight fit with narrow yoke and high rise.


• Fast Freddy - straight vintage fit with high waist.


• Slacker Jack - straight fit with boot-cut and normal waist.


• Tube Kelly - tight leg with normal waist.


• Boot Starcy - tighter fit with normal waist and boot-cut.


• Big Bengt - baggy vintage fit with narrow leg and high rise.


• Grim Tim - straight leg, a Slim Jim with slimmer leg.


• Hight Kai - slimmest and highest silhouette, stretch denim.


• Regular Alf - boot-cut with straight open, out-seam slightly narrow on knee.


• Slim Jim - a tube leg, a straight leg silhouette.


• Thin Finn - a new fit with lower back yoke and back-pockets.