dENiZEN™ in the United States

Jeans are an essential part of our daily lives. No matter who you are or where you live, everyone has a favorite pair of jeans. And those jeans are worn throughout all of life's important moments. We expect that dENiZEN™ jeans will fit this role perfectly.

That was what Susan Brennan says about this brand. On July 19, 2011 dENiZEN™ brand officially launches in the United States. This brand feature premium fabrics, finishes and fits. Fashionable dENiZEN™ styles are offered for men, women, boys and girls at a great value.

About Denizen™ from the Levi's® Brand

In 2010, Levi Strauss & Co. launched the dENiZEN™ brand in Asia – the company's first brand launched outside of the United States. "Denizen" means "inhabitant": living in a place, living on earth, and belonging to a community of friends and family. The dENiZEN™ product collection is designed with the standards of construction and craftsmanship that have made Levi Strauss & Co. famous around the world. The dENiZEN™ brand from Levi Strauss & Co. is outfitting consumers today with great-fitting, quality jeanswear and other fashion essentials at affordable prices.

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The introduction of dENiZEN™ jeans to the United states of america is portion of an ongoing growth of the Levi Strauss & Co. global dENiZEN™ brand, which launched in Asia in 2010. In addition to the Usa, the dENiZEN? brand is available globally in China, India, Mexico, Pakistan, Singapore and South Korea.

"We are thrilled to offer dENiZEN™ jeans to U.S. consumers. We've created unique styles specifically for consumers

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who are looking for exceptional style and fit at great value," said Susan Brennan, dENiZEN™ SVP/GM for the United states of america. "With a wide variety of different styles for men, women, boys and girls, dENiZEN?™ jeans are the perfect fit for fashion and value-conscious consumers. With dENiZEN™ jeans, we've designed a new basic essential that everyone in the family can enjoy."

Prices for dENiZEN™ jeans range from $17.99 to $29.99.

The dENiZEN™ launch campaign is anchored by one main theme: that jeans are an important portion of our lives including life's most exciting, unique, entertaining, and challenging moments. Therefore, as part of your dENiZEN? jeans launch, the company is inviting people to join in the conversation, "Live in dENiZEN™ jeans" at www.facebook.com/denizenamerica. People are encouraged to share their stories about what they do and where they go in their favorite jeans. In addition, for a limited time, dENiZEN™ fans who 'like' the Facebook page will receive a special thank you in the form of rebates, gift cards and even free pairs of dENiZEN™ jeans.
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"Our guests rely on Target for the products they want and need, all at affordable prices, and with denim being a wardrobe staple, dENiZEN? is a great addition to our current collection," said Trish Adams, senior vice president apparel and accessories, Target. "With options for the entire family, dENiZEN™ offers our guests one more reason to shop Target."


dENiZEN™ jeans are available in numerous custom washes so there's a perfect fit and style for every occasion - casual, work, dress, weekend or family fun.